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|a 047142773X
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| 037 |
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|a AA Zeal
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| 040 |
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|a Lib. of Congress
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| 090 |
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|a HF5415.2
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| 100 |
1 |
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|a Kumar, V
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| 245 |
1 |
0 |
|a Essentials of marketing research
|c V.Kumar, David A. Aaker, George S.Day.
|
| 250 |
|
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|a 2nd ed..
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| 260 |
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|a New York, NY:
|b John Wiley,
|c 2002.
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| 300 |
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|a xix; 553 p.:
|b ill.;
|c 26 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing research
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| 700 |
0 |
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|a Aaker, David A
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| 700 |
0 |
|
|a Day, George S
|
| 740 |
0 |
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|a Essentials of marketing research
|
| 999 |
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|a 0000132328
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