Essentials of marketing research
| Main Author: | Kumar, V |
|---|---|
| Other Authors: | Aaker, David A, Day, George S |
| Format: | Open Shelf |
| Published: |
New York, NY:
John Wiley,
2002.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xix; 553 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
047142773X |