APA Citation

Kumar, V., Aaker, D. A., & Day, G. S. (2002). Essentials of marketing research (2nd ed.). New York, NY: John Wiley.

Chicago Style Citation

Kumar, V., David A. Aaker, and George S. Day. Essentials of Marketing Research. 2nd ed. New York, NY: John Wiley, 2002.

MLA Citation

Kumar, V., David A. Aaker, and George S. Day. Essentials of Marketing Research. 2nd ed. New York, NY: John Wiley, 2002.

Warning: These citations may not always be 100% accurate.