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00805pamja2200241 4500 |
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0000078157_0034 |
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20170719090000.0 |
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20160504152739.0 |
| 020 |
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|a 0132382091
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| 037 |
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|a AA Zeal
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
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|a HF 5415.123
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| 100 |
1 |
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|a Clow, Kenneth E
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| 245 |
1 |
0 |
|a Integrated advertising,promotion, and marketing communications
|c Kenneth E. Clow Donald Baack.
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| 250 |
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|a 3rd ed..
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| 260 |
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|a Upper Saddle River, New Jersey:
|b Pearson /Prentice Hall,
|c 2007.
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| 300 |
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|a xxiii; 515 p.:
|b col,ill;
|c 28 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communications in marketing
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| 700 |
0 |
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|a Baack, Donald
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| 740 |
0 |
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|a Integrated advertising, promotion, and marketing communication
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| 999 |
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|a 0000132324
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