Integrated advertising,promotion, and marketing communications
| Main Author: | Clow, Kenneth E |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2007.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xxiii; 515 p.: col,ill; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0132382091 |