|
|
|
|
| LEADER |
00805pamja2200253 4500 |
| 001 |
0000078154_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504152739.0 |
| 020 |
|
|
|a 0132056763
|
| 037 |
|
|
|a AA Zeal
|
| 040 |
|
|
|a Lib. of Congress
|
| 090 |
0 |
0 |
|a HD 5415.122
|
| 100 |
1 |
|
|a Lovelock, Christopher
|
| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Christopher Lovelock, Jochen.
|
| 250 |
|
|
|a 6 th ed..
|
| 260 |
|
|
|a [Upper Saddle River, N.J:
|b Pearson /Prentice Hall,
|c 2007.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Professions
|x Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 700 |
0 |
|
|a Wirtz, Jochen
|
| 740 |
0 |
|
|a Services marketing
|
| 999 |
|
|
|a 0000132321
|
