Services marketing : people, technology, strategy
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen |
| Format: | Open Shelf |
| Published: |
[Upper Saddle River, N.J:
Pearson /Prentice Hall,
2007.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Bibliography: |
Includes bibliographical references and index |
|---|---|
| ISBN: |
0132056763 |