Lovelock, C., & Wirtz, J. (2007). Services marketing: People, technology, strategy (6 th ed.). [Upper Saddle River, N.J: Pearson /Prentice Hall.
Chicago Style CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6 th ed. [Upper Saddle River, N.J: Pearson /Prentice Hall, 2007.
MLA CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6 th ed. [Upper Saddle River, N.J: Pearson /Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.