Global marketing management

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Format: Open Shelf
Published: Hoboken, NJ: John Wiley, 2008.
Edition: 4 th ed..
Subjects:
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005 20170719090000.0
005 20160504152738.0
020 |a 9780471755272  
037 |a AA Zeal 
040 |a Lib. of Congress 
090 0 0 |a HF 1416  
100 1 |a Kotabe, Masaaki  
245 1 0 |a Global marketing management   |c Masaaki, Kristiaan Helsen. 
250 |a 4 th ed.. 
260 |a Hoboken, NJ:   |b John Wiley,   |c 2008. 
300 |a xxii; 682 p.:   |b ill.;   |c 28 cm. + password to global marketing management system on - line. 
500 |a Includes index 
650 0 |a Export marketing  
650 0 |a International business enterprises   |x Management  
700 0 |a Helsen, Kristiaan  
740 0 |a Global marketing management 
999 |a 0000132310