Global marketing management
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Format: | Open Shelf |
| Published: |
Hoboken, NJ:
John Wiley,
2008.
|
| Edition: | 4 th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii; 682 p.: ill.; 28 cm. + password to global marketing management system on - line. |
| ISBN: |
9780471755272 |