Strategic marketing for nonprofit organization
| Main Author: | Andreason, Alan R |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2003.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Physical Description: |
vii; 536 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131227920 |