Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | Open Shelf |
| Published: |
Harlow, England : Pearson, 2011.
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: |
644p.:ill.[some col.]; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273750017 |