Armstrong, G., & Kotler, P. Marketing: An introduction (10th ed.). Harlow, England : Pearson, 2011.
Chicago Style CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10th ed. Harlow, England : Pearson, 2011.
MLA CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10th ed. Harlow, England : Pearson, 2011.
Warning: These citations may not always be 100% accurate.