International marketing

Main Author: Cateora, Philip R.
Other Authors: Graham, John L., Grilly, Mary C.
Format: Reference
Published: New York, NY : McGraw-Hill /Irwin, c 2011.
Edition: 15th ed.
Subjects:
LEADER 00781pamna2200253 4500
001 0000077905_0034
005 20170719090000.0
005 20160504153829.0
020 |a 9780073529943  
037 |a Edu Resources 
040 |a Lib. of Congress 
090 0 0 |a HF 1416.C38 2011  
100 1 |a Cateora, Philip R.  
245 1 0 |a International marketing   |c Philip R. Cateora, Mary C. Grilly, John L. Graham. 
250 |a 15th ed. 
260 |a New York, NY : McGraw-Hill /Irwin, c 2011. 
300 |a xi;622p.:ill.col;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing  
650 0 |a International business enterprises  
700 0 |a Graham, John L.  
700 0 |a Grilly, Mary C.  
740 0 |a International marketing 
999 |a 0000131907