International marketing
| Main Author: | Cateora, Philip R. |
|---|---|
| Other Authors: | Graham, John L., Grilly, Mary C. |
| Format: | Reference |
| Published: |
New York, NY : McGraw-Hill /Irwin, c 2011.
|
| Edition: | 15th ed. |
| Subjects: |
| Physical Description: |
xi;622p.:ill.col; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073529943 |