Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Format: | Reference |
| Published: |
Upper Saddle River, NJ:
Pearson /Prentice Hall,
2009.
|
| Edition: | 13 th ed. |
| Subjects: |
| Physical Description: |
xl; 124 p.: ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780136009986 |