Strategic marketing planning
| Main Author: | Reed, Peter |
|---|---|
| Format: | Open Shelf |
| Published: |
South Melborned, Victoria, Australia; NewZealand:
Cancage Learning,
2007.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xi; 316 p.: ill.; 25 cm +1 CD-Rom. |
|---|---|
| Bibliography: |
Includes bibliographical refrerences and index |
| ISBN: |
9780170128650 |