Principles of marketing

Other Authors: Kotler, Philip
Format: Reference
Published: Harlow, England: Prentice Hall, finance Times, 2008.
Edition: 5 th European edition.
Subjects:
Item Description: Edition for U.S published under
Physical Description: xxxv; 1020 p.: ill.; 28 cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780273711568