Kotler, P. (2008). Principles of marketing (5 th European edition.). Harlow, England: Prentice Hall.
Chicago Style CitationKotler, Philip. Principles of Marketing. 5 th European edition. Harlow, England: Prentice Hall, 2008.
MLA CitationKotler, Philip. Principles of Marketing. 5 th European edition. Harlow, England: Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.