Essentials of marketing

Main Author: Brassington, Frances
Other Authors: Pettitt, Stephen
Format: Open Shelf
Published: Harlow, England: Financial Times /Prentice Hall, 2007.
Edition: 2nd ed..
Subjects:
Physical Description: 545 p.: ill.[some col]; 27 cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780273708186