International marketing strategy : analysis, development and implementation

Main Author: Doole, Isobel
Other Authors: Lowe, Robin
Format: Open Shelf
Published: London: South Western, cengage Learning, 2008.
Edition: 5 th ed.
Subjects:
LEADER 00838pamja2200253 4500
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005 20170719090000.0
005 20160504153402.0
020 |a 9781844807635  
037 |a V.S Media 
040 |a Lib. of Congress 
090 0 0 |a HF 1416  
100 1 |a Doole, Isobel  
245 1 0 |a International marketing strategy :   |b analysis, development and implementation   |c Isobel Doole, Robin Lowe. 
250 |a 5 th ed. 
260 |a London:   |b South Western,   |c cengage Learning,   |c 2008. 
300 |a xxi; 462 p.:   |b ill.[some col.];   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management  
651 0 |a Export marketing   |x Management - Case Study  
700 0 |a Lowe, Robin  
740 0 |a International marketing strategy 
999 |a 0000131727 
999 |a 0000131728