International marketing strategy : analysis, development and implementation
| Main Author: | Doole, Isobel |
|---|---|
| Other Authors: | Lowe, Robin |
| Format: | Open Shelf |
| Published: |
London:
South Western,
cengage Learning, 2008.
|
| Edition: | 5 th ed. |
| Subjects: |
| Physical Description: |
xxi; 462 p.: ill.[some col.]; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781844807635 |