Marketing strategy and competitive positioning.
Main Author: | Hooley, Graham J |
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Other Authors: | Nicoulaud, Brigitte, Piercy, Nigel F |
Format: | Open Shelf |
Published: |
Harlow England:
financial Times /Prentice Hall,
2008.
|
Edition: | 4 th ed.. |
Subjects: |
KPM SERI ISKANDAR
Call Number: |
HF 5415 127 2008 |
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Accession | Item Category | SMD | Status | Due Date | Notes |
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0000131722 | OPEN SHELF | BOOK | AVAILABLE |
0000131723 | OPEN SHELF | BOOK | AVAILABLE |