Marketing strategy and competitive positioning.

Main Author: Hooley, Graham J
Other Authors: Nicoulaud, Brigitte, Piercy, Nigel F
Format: Open Shelf
Published: Harlow England: financial Times /Prentice Hall, 2008.
Edition: 4 th ed..
Subjects:
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020 |a 9780273706977  
037 |a V.S Media 
040 |a Lib. of congress 
090 0 0 |a HF 5415.127  
100 1 |a Hooley, Graham J  
245 1 0 |a Marketing strategy and competitive positioning. 
250 |a 4 th ed.. 
260 |a Harlow England:   |b financial Times /Prentice Hall,   |c 2008. 
300 |a xviii; 614 p.:   |b ill.;   |c 25 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
650 0 |a Target marketing  
700 0 |a Nicoulaud, Brigitte  
700 0 |a Piercy, Nigel F  
999 |a 0000131722 
999 |a 0000131723