Marketing strategy and competitive positioning.
| Main Author: | Hooley, Graham J |
|---|---|
| Other Authors: | Nicoulaud, Brigitte, Piercy, Nigel F |
| Format: | Open Shelf |
| Published: |
Harlow England:
financial Times /Prentice Hall,
2008.
|
| Edition: | 4 th ed.. |
| Subjects: |
| Physical Description: |
xviii; 614 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273706977 |