Hooley, G. J., Nicoulaud, B., & Piercy, N. F. (2008). Marketing strategy and competitive positioning (4 th ed.). Harlow England: financial Times /Prentice Hall.
Chicago Style CitationHooley, Graham J., Brigitte Nicoulaud, and Nigel F. Piercy. Marketing Strategy and Competitive Positioning. 4 th ed. Harlow England: financial Times /Prentice Hall, 2008.
MLA CitationHooley, Graham J., Brigitte Nicoulaud, and Nigel F. Piercy. Marketing Strategy and Competitive Positioning. 4 th ed. Harlow England: financial Times /Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.