Marketing strategies : a contemporary approach
| Main Author: | Ranchhod, Ashok |
|---|---|
| Other Authors: | Gurau, Calin |
| Format: | Open Shelf |
| Published: |
Harlow, England:
financial Times /Prentice Hall,
2007.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xvii; 416 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273706748 |