The Publicity Handbook : The Inside Scoop From More Than 100 Journalists and PR Pros On How To Get Great Publicity Coverage - In Print On - line and On The Air

Main Author: Yale, David R.
Other Authors: Carothers,Andrew J.
Format: Open Shelf
Published: New York: McGraw Hill, 2001.
Edition: New ed.
Subjects:
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020 |a 0844232424  
040 |c KPMSI 
090 0 0 |a HD59  
100 1 |a Yale, David R.  
245 1 0 |a The Publicity Handbook :   |b The Inside Scoop From More Than 100 Journalists and PR Pros On How To Get Great Publicity Coverage - In Print On - line and On The Air   |c Yale David R. with Andrew J. Carothers. 
250 |a New ed. 
260 |a New York:   |b McGraw Hill,   |c 2001. 
300 |a xvi,448p.;   |c 23 cm.. 
504 |a Includes Bibliographical References and Index 
650 0 |a Public Relations - Handbooks,Manual,etc  
700 0 |a Carothers,Andrew J.  
999 |a 0000131647 
999 |a 0000131648