The Publicity Handbook : The Inside Scoop From More Than 100 Journalists and PR Pros On How To Get Great Publicity Coverage - In Print On - line and On The Air
| Main Author: | Yale, David R. |
|---|---|
| Other Authors: | Carothers,Andrew J. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2001.
|
| Edition: | New ed. |
| Subjects: |
| Physical Description: |
xvi,448p.; 23 cm.. |
|---|---|
| Bibliography: |
Includes Bibliographical References and Index |
| ISBN: |
0844232424 |