The Effective Use Of Market Research : How To Drive and focus Better Business Decisions
| Main Author: | J.Birn, Robin |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Kogan Page,
2004.
|
| Edition: | 4th ed. |
| Subjects: |
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| 040 | |c KPMSI | ||
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| 100 | 1 | |a J.Birn, Robin | |
| 245 | 1 | 0 | |a The Effective Use Of Market Research : |b How To Drive and focus Better Business Decisions |c robin J. Birn. |
| 250 | |a 4th ed. | ||
| 260 | |a London: |b Kogan Page, |c 2004. | ||
| 300 | |a xiv,226p.; |c 24 cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing Research | |
| 650 | 0 | |a Strategic Planning | |
| 650 | 0 | |a Decision Making | |
| 999 | |a 0000131644 | ||
| 999 | |a 0000131645 | ||