APA Citation

J.Birn, R. (2004). The Effective Use Of Market Research: How To Drive and focus Better Business Decisions (4th ed.). London: Kogan Page.

Chicago Style Citation

J.Birn, Robin. The Effective Use Of Market Research: How To Drive and Focus Better Business Decisions. 4th ed. London: Kogan Page, 2004.

MLA Citation

J.Birn, Robin. The Effective Use Of Market Research: How To Drive and Focus Better Business Decisions. 4th ed. London: Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.