Strategic Advertising Management
| Main Author: | Percy,Larry |
|---|---|
| Format: | Open Shelf |
| Published: |
Oxford:
Oxford University Press,
2001.
|
| Subjects: |
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| 020 | |a 0198782322 | ||
| 037 | |a Rima Ent. | ||
| 040 | |c KPMSI | ||
| 090 | 0 | 0 | |a HF5438 |
| 100 | 1 | |a Percy,Larry | |
| 245 | 1 | 0 | |a Strategic Advertising Management |c Larry Percy,John R.Rossiter,Richard. |
| 260 | |a Oxford: |b Oxford University Press, |c 2001. | ||
| 650 | 0 | |a Strategic Planning | |
| 650 | 0 | |a Advertising |x Management | |
| 999 | |a 0000131624 | ||
| 999 | |a 0000131625 | ||