Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
| Main Author: | Zikmund,William G. |
|---|---|
| Format: | Open Shelf |
| Published: |
Hoboken,NJ.:
Wiley,
2006.
|
| Subjects: |
| LEADER | 00614pamja2200217 4500 | ||
|---|---|---|---|
| 001 | 0000077643_0034 | ||
| 005 | 20170629090000.0 | ||
| 005 | 20160504152815.0 | ||
| 020 | |a 0471429384 | ||
| 037 | |a Rima Ent. | ||
| 040 | |c KPMSI | ||
| 090 | 0 | 0 | |a HF5415.55 |
| 100 | 1 | |a Zikmund,William G. | |
| 245 | 1 | 0 | |a Customer Relationship Management : |b Integrating Marketing Strategy and Information Technology. |
| 260 | |a Hoboken,NJ.: |b Wiley, |c 2006. | ||
| 300 | |a xix,179p.: |b ill.; |c 24 cm.. | ||
| 650 | 0 | |a Management | |
| 650 | 0 | |a Marketing Strategy | |
| 650 | 0 | |a Information Technology | |
| 999 | |a 0000129372 | ||
| 999 | |a 0000129373 | ||