Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
| Main Author: | Zikmund,William G. |
|---|---|
| Format: | Open Shelf |
| Published: |
Hoboken,NJ.:
Wiley,
2006.
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| Subjects: |
| Physical Description: |
xix,179p.: ill.; 24 cm.. |
|---|---|
| ISBN: |
0471429384 |