APA Citation

Zikmund,William G. (2006). Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken,NJ.: Wiley.

Chicago Style Citation

Zikmund,William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken,NJ.: Wiley, 2006.

MLA Citation

Zikmund,William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken,NJ.: Wiley, 2006.

Warning: These citations may not always be 100% accurate.