Advertising Campaign Strategy : A Guide To Marketing Communication Plans.
| Main Author: | Parente,Donald |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason,Ohio:
Thomson,
South-Western, 2004.
|
| Edition: | 3rd ed.. |
| Subjects: |
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| 005 | 20170620090000.0 | ||
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| 037 | |a Rima Ent. | ||
| 040 | |c KPMSI | ||
| 090 | 0 | 0 | |a HF5837 |
| 100 | 1 | |a Parente,Donald | |
| 245 | 1 | 0 | |a Advertising Campaign Strategy : |b A Guide To Marketing Communication Plans. |
| 250 | |a 3rd ed.. | ||
| 260 | |a Mason,Ohio: |b Thomson, |c South-Western, |c 2004. | ||
| 300 | |a xxvii,404p.: |b ill.; |c 24 cm.. | ||
| 650 | 0 | |a Advertising Campaigns | |
| 650 | 0 | |a Communication In Marketing | |
| 999 | |a 0000131605 | ||
| 999 | |a 0000131606 | ||