Advertising Campaign Strategy : A Guide To Marketing Communication Plans.
| Main Author: | Parente,Donald |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason,Ohio:
Thomson,
South-Western, 2004.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xxvii,404p.: ill.; 24 cm.. |
|---|---|
| ISBN: |
0324271905 |