Strategic Marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy,Nigel F. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill /Irwin,
2006.
|
| Edition: | 8th ed. |
| Series: |
McGraw - Hill /Irwin Series In Marketing
|
| Subjects: |
| Physical Description: |
xvii,726p.: ill; 26 cm.. |
|---|---|
| Bibliography: |
Includes Bibliographical References and Index |
| ISBN: |
0072966343 |