APA Citation

Cravens, D. W., & Piercy,Nigel F. (2006). Strategic Marketing (8th ed.). Boston: McGraw Hill /Irwin.

Chicago Style Citation

Cravens, David W., and Piercy,Nigel F. Strategic Marketing. 8th ed. Boston: McGraw Hill /Irwin, 2006.

MLA Citation

Cravens, David W., and Piercy,Nigel F. Strategic Marketing. 8th ed. Boston: McGraw Hill /Irwin, 2006.

Warning: These citations may not always be 100% accurate.