Strategic Marketing Management : Planning,Implemantation & Control
| Main Author: | Wilson,Richard M.S |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Elsevier,
2005.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xii,867p.: ill.; 28 cm.. |
|---|---|
| ISBN: |
0750659386 |