APA Citation

D.Perreault William. (2002). Basic Marketing A Global Managerial Approach (14th ed.). New York: McGraw-hill.

Chicago Style Citation

D.Perreault William. Basic Marketing A Global Managerial Approach. 14th ed. New York: McGraw-hill, 2002.

MLA Citation

D.Perreault William. Basic Marketing A Global Managerial Approach. 14th ed. New York: McGraw-hill, 2002.

Warning: These citations may not always be 100% accurate.