Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers

Main Author: Michaelson, Gerald A.
Other Authors: Michaelson, Steven A.
Format: Open Shelf
Published: New York: McGraw-Hill, 2004.
Edition: 1st ed.
Subjects:
LEADER 00696pamja2200217 4500
001 0000077579_0034
005 20190905090000.0
005 20160504152758.0
020 |a 0071427317  
040 |c KPMSI 
090 0 0 |a HF5415 .M533 2004  
100 1 |a Michaelson, Gerald A.  
245 1 0 |a Sun Tzu strategies for marketing :   |b 12 essential principles for winning the war for customers   |c by Gerald A. Michaelson with Steven W. Michaelson. 
250 |a 1st ed. 
260 |a New York:   |b McGraw-Hill,   |c 2004. 
300 |a xi, 244p.:   |b ill.;   |c 23cm. 
500 |a Includes index 
650 0 |a Marketing  
650 0 |a Sunzi, 6th cent. B.C. Sunzi bing fa  
700 0 |a Michaelson, Steven A.  
999 |a 0000131466