Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers
| Main Author: | Michaelson, Gerald A. |
|---|---|
| Other Authors: | Michaelson, Steven A. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2004.
|
| Edition: | 1st ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi, 244p.: ill.; 23cm. |
| ISBN: |
0071427317 |