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00724pamja2200229 4500 |
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0000077578_0034 |
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20170620090000.0 |
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20160504152757.0 |
020 |
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|a 075062244X
|
040 |
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|c KPMSI
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090 |
0 |
0 |
|a HF5415.135
|
100 |
1 |
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|a Wilson, Richard M.S
|
245 |
1 |
0 |
|a Strategic Marketing Management :
|b Planning,Implementation and Control
|c Richard M.S Wilson and Collin Gilligan.
|
250 |
|
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|a 2nd Ed..
|
260 |
|
|
|a Oxford:
|b Elsevier Butterworth - heinemann,
|c 1997.
|
300 |
|
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|a ix,827p.:
|b ill.;
|c 29 cm..
|
504 |
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|a Includes Bibliographical References and Index
|
650 |
|
0 |
|a Marketing
|x Management
|
650 |
|
0 |
|a Marketing - Decision
|
700 |
0 |
|
|a Gilligan,Collin
|
999 |
|
|
|a 0000129815
|
999 |
|
|
|a 0000129816
|