Strategic Marketing Management : Planning,Implementation and Control

Main Author: Wilson, Richard M.S
Other Authors: Gilligan,Collin
Format: Open Shelf
Published: Oxford: Elsevier Butterworth - heinemann, 1997.
Edition: 2nd Ed..
Subjects:
LEADER 00724pamja2200229 4500
001 0000077578_0034
005 20170620090000.0
005 20160504152757.0
020 |a 075062244X  
040 |c KPMSI 
090 0 0 |a HF5415.135  
100 1 |a Wilson, Richard M.S  
245 1 0 |a Strategic Marketing Management :   |b Planning,Implementation and Control   |c Richard M.S Wilson and Collin Gilligan. 
250 |a 2nd Ed.. 
260 |a Oxford:   |b Elsevier Butterworth - heinemann,   |c 1997. 
300 |a ix,827p.:   |b ill.;   |c 29 cm.. 
504 |a Includes Bibliographical References and Index 
650 0 |a Marketing   |x Management  
650 0 |a Marketing - Decision  
700 0 |a Gilligan,Collin  
999 |a 0000129815 
999 |a 0000129816