Strategic Marketing Management : Planning,Implementation and Control
| Main Author: | Wilson, Richard M.S |
|---|---|
| Other Authors: | Gilligan,Collin |
| Format: | Open Shelf |
| Published: |
Oxford:
Elsevier Butterworth - heinemann,
1997.
|
| Edition: | 2nd Ed.. |
| Subjects: |
| Physical Description: |
ix,827p.: ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes Bibliographical References and Index |
| ISBN: |
075062244X |