APA Citation

Wilson, R. M., & Gilligan,Collin. (1997). Strategic Marketing Management: Planning,Implementation and Control (2nd Ed.). Oxford: Elsevier Butterworth - heinemann.

Chicago Style Citation

Wilson, Richard M.S, and Gilligan,Collin. Strategic Marketing Management: Planning,Implementation and Control. 2nd Ed. Oxford: Elsevier Butterworth - heinemann, 1997.

MLA Citation

Wilson, Richard M.S, and Gilligan,Collin. Strategic Marketing Management: Planning,Implementation and Control. 2nd Ed. Oxford: Elsevier Butterworth - heinemann, 1997.

Warning: These citations may not always be 100% accurate.