Marketing Management
| Main Author: | Kotler Philip |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2006.
|
| Edition: | 12th Ed. |
| Physical Description: |
xxxix, 120 p.: ill; 28 cm. |
|---|---|
| ISBN: |
013196853x |