Kotler Philip. (2006). Marketing Management (12th Ed.). Upper Saddle River, New Jersey: Pearson /Prentice Hall.
Chicago Style CitationKotler Philip. Marketing Management. 12th Ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2006.
MLA CitationKotler Philip. Marketing Management. 12th Ed. Upper Saddle River, New Jersey: Pearson /Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.