Kotler Philip. (2001). Principles Of Marketing (9th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler Philip. Principles Of Marketing. 9th ed. New Jersey: Prentice Hall, 2001.
MLA CitationKotler Philip. Principles Of Marketing. 9th ed. New Jersey: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.