Kotler Philip. (2004). Principles Of Marketing (10th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler Philip. Principles Of Marketing. 10th ed. New Jersey: Prentice Hall, 2004.
MLA CitationKotler Philip. Principles Of Marketing. 10th ed. New Jersey: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.